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Content and Digital Marketing Manager

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Website BrandBastion

Highlights

  • 💡 Entry-Level 💡
  • 🗺 Anywhere in the World 🗺

Are you passionate about content creation, digital marketing and driving conversations that turn into high-value business leads? Do you enjoy crafting copy that compels people to take action? Do you have a deep knowledge of social media, blogging, and digital marketing techniques and tools? Do you enjoy a fast-paced environment and want to grow your skills while learning from other talented marketers like yourself? Then you may be our new Content and Digital Marketing Manager!

BrandBastion is a rapidly growing company offering global, real-time support on social media 24/7. We work with Fortune 500 companies, governments, start-ups and non-profits in North America, South America, Europe, Asia and Australia.

Our priority is to find exceptional people for our team. As a Content and Digital Marketing Manager, you will be working with high autonomy to plan and execute content and digital marketing campaigns aimed at BrandBastion’s target audience with a heavy focus on supporting sales and providing educational, consultative material that will drive sales prospects down the funnel towards high-value sales deals. You will work closely with the management team and the growth/sales team at BrandBastion in order to achieve this.

As a Content and Digital Marketing Manager at BrandBastion you will

  • Plan and coordinate BrandBastion’s content calendar
  • Write, proofread, and publish blog articles on BrandBastion’s blog
  • Work closely with the Growth and Customer Success team to understand FAQs from prospects and customers to create fresh, relevant, and value-adding content
  • Run and manage Google ads search and display campaigns
  • Develop from scratch an email marketing strategy including nurturing and drip campaigns for upper funnel leads
  • Build, manage and update lists of relevant audiences using the HubSpot CRM
  • Plan, coordinate and create content for social media (LinkedIn, Facebook, Twitter, and Instagram)
  • Track and report on key metrics and KPIs
  • Work closely with management and the engineering team to understand our targeted industry verticals, new product features, product roadmaps, upcoming sales trips and conferences, in order to develop and push out new content that is timely and relevant
  • Develop and improve documentation and processes for creating campaigns and content

Requirements

  • Hungry, curious and persistent nature with a can-do attitude
  • Excellent written English language skills and an understanding of writing for the web
  • Experience with CMS and CRM tools (any email and contact management tool, any publishing tool)
  • Recent digital marketing experience (within the past 2 years) with Google Ads and Facebook Business Manager
  • Strong communication and people skills
  • Ability to troubleshoot basic technical issues (e.g. HTML formatting, optimizing images) and learn new tools quickly on the job
  • Keen eye for design and ability to work with a variety of tools and software
  • Metric and performance-driven
  • Desire to keep abreast and knowledgeable about evolving best practices for digital marketing
  • Have an interest in technology and people and a strong desire to learn about the industry and BrandBastion’s solution
  • Familiarity with the Google G Suite Business applications is a huge plus point as we collaborate heavily on content using these apps

Benefits

  • Work with the best and the brightest
  • Work with best-in-class, full-stack marketing tools
  • Be a part of a fast-growing industry that focuses on the good and the bad on social media
  • Competitive compensation plans
  • Industry leaders as clients to inspire your day-to-day activities
  • Constant opportunities to grow and develop different skills

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