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Marketing Manager

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Website Greenback Tax Services

DC MEMBER The Dynamite Circle (the DC) is an exclusive community of more than 1,200 established entrepreneurs.

Highlights

  • 💡 Mid-Level 💡
  • 💥 Work for a DCer 💥
  • 🏝 Company Retreat 🏝
  • 🚀 High Growth Potential 🚀
  • ✈️ Digital Nomad Friendly ✈️
  • 💲Competitive Salary and Perks💲

Greenback Expat Tax Services is a company that specializes in preparing tax returns for Americans living overseas. We are a highly energetic, positive, resourceful team working virtually across the globe. We believe that executional excellence is key to success. We are currently seeking a Remote Marketing Manager who wants to join us for the long term and quickly become an integral part of our fast paced, high growth business.

The Remote Marketing Manager is responsible for the strategy and execution of all marketing activities related to the end-to-end customer experience: starting with acquisition, through the entire lifecycle and retention year-over-year. 

The ideal candidate is someone who has a deep understanding of marketing strategy, funnels, and driving specific customer behaviors at key times. We’re looking for someone with a creative eye, a sharp mind for analytics, a drive for delighting the customer, and an obsession for growth.

Responsibilities include:

  • People management of all marketing + sales team members and freelancers – this includes designers, developers, SEO consultants, etc
  • Own end-to-end marketing strategy of new customer acquisition and customer experience
  • Forecast and maintain budget based on ROI
  • Day-to-day management of all marketing execution for leads, prospects, new customers and returning customers
  • Solid understand of marketing funnels and awareness of what/how drives key behaviors
  • Champion for the brand
  • Business development – referrals, partnerships and advertising
  • Develop, manage and execute A/B testing plans and nurture an environment of constant test and learn
  • Obsession with customer satisfaction and deep understanding of the customer journey
  • Gather insights, manage tracking and reporting of KPIs on weekly, monthly and quarterly basis
  • Solid understanding of strategic marketing and customer behavior best practices to create communications and campaigns that drive targeted calls-to-actions throughout the year
  • Flawless execution and delivery on all projects

Experience must include:

  • 3-5 years significant previous marketing management experience
  • Strong project management, analytical, creative and problem-solving skills
  • Incredible attention to detail and proofreading skills
  • Build and maintain a roster of freelancers to ensure that we have a relationship with high quality talent, particularly in the areas of design, development, SEO, etc
  • Marketing, content and customer-experience strategy
  • Demonstrated track record of increased work responsibility
  • Demonstrated success with analysis and ongoing improvement of areas of ownership
  • Excellent written and verbal communication skills

 Applied knowledge and experience in the following is a plus:

  • Customer segmentation and personas, personalization strategies and test design
  • HubSpot
  • Salesforce
  • Customer experience and user interface design
  • Experience living as an American abroad

 

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