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Content Strategy Lead

Website Leadfeeder

Highlights

  • 💡 Mid-Level 💡
  • 🏝 Company Retreat 🏝
  • 🗺 Anywhere in Europe 🗺

As Leadfeeder’s Content Strategy Lead you’ll be an expert in all things content, know how to scale website traffic and understand the B2B buyer journey inside-out. You’ll be directly responsible for refining Leadfeeder’s editorial style, owning the entire content marketing strategy and delivering on ambitious growth goals.

Leadfeeder is a buzzing remote international team of 50+ people and more than ten nationalities, and we are hiring key people around the world to accelerate our rapid growth. This is a full-time role that is ideally based in Europe but we will consider exceptional candidates from elsewhere.

Responsibilities

  • Analyse what content is driving traffic increases to help us meet our acquisition goals and make proactive decisions on what content we should be creating.
  • Own KPIs and regularly report on the success of content initiatives. Use findings to continue to iterate and improve content strategy.
  • Manage the planning of current content production, including blog, videos, webinars, and ebooks.
  • Develop and test the effectiveness of new content types that the company hasn’t tried before.
  • Refine Leadfeeder’s editorial style and work with other writers to deliver a consistent voice to users.
  • Ensure SEO is taken into consideration at the beginning of the content planning and creation process, with the aim of producing content that can attract high-quality links and traffic at scale.
  • Monitor traffic for a core group of keywords, develop strategies to improve rankings of these keywords and identify new keyword opportunities.

Requirements

  • 6+ years Content Marketing experience and 2+ as a Content Lead with a SaaS company.
  • Experience using content to grow traffic and influence business goals.
  • Experience using relevant content marketing and SEO tools.
  • Independent self-starter with great communication skills.
  • Comfortable with the prospect of operating in a remote-working environment where you’ll be expected to proactively take charge of strategy and ownership over key success metrics.

Benefits

  • Opportunity to work remotely.
  • A knowledgeable, high-achieving, experienced and fun team.
  • An international and diverse work atmosphere.
  • The chance to be part of a rapidly growing startup and the next success story.
  • Team meetings worldwide (we spent a week in both Riga and Malaga last year!)
  • A competitive base salary.