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Inbound Marketing Specialist

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Website Summit CPA Group

Highlights

  • 👪 Family-Friendly 👪
  • 💡 Entry to Mid-Level 💡
  • 🇺🇸 Anywhere in the U.S. 🇺🇸

6 reasons to join our team

  1. We love remote work! We are a distributed company.
  2. We appreciate diversity. Learn more about why diversity is important to our team here.
  3. We are financial consultants. Our team members collaborate with our clients to deeply understand their needs, so knowledge of accounting principles is a must.
  4. We are not a “salesy” organization. Our team members naturally exude confidence, are friendly, articulate, and above all, genuine.
  5. We are collaborative. Our positions are salaried, not commission-based. Our team members must work and communicate well with clients as well as internal team members throughout the lifecycle of a project.
  6. We believe there’s always room for growth. We love promoting employees from within. Our team has many facets and opportunities to grow both laterally and vertically.

Note: All positions require (at minimum) a Bachelor’s degree.

Team Member Benefits

  • Work from home in a highly productive distributed organization
  • Flexible schedule, set your own hours
  • Technology stipend
  • Education stipend
  • Health insurance, 401(k) match, disability insurance, incentive program, HSA
  • We’ll cover any certification or state and national licenses / dues
  • Reimbursement for CPA review course and up to 4 exam sittings

Job Description

  • Assist with the implementation of the Summit CPA Group marketing strategy.
  • Assist in creative brainstorming sessions and strategic development with the marketing manager.
  • Create landing pages and website pages on the HubSpot platform. Update existing landing pages and website pages.
  • Conduct keyword research, track keywords, and optimize blog posts, landing pages, and website pages.
  • Research and pursue PR opportunities for company leadership, including speaking opportunities, panels and guest posts.
  • Prepare marketing analytics reports. Review reports regularly to analyze the effectiveness of the marketing efforts and propose strategic changes.
  • Send out monthly client surveys.
  • Write website content.
  • Prepare and schedule social media updates.
  • Create emails and automated workflows inside of HubSpot.
  • Create call-to-action buttons.
  • Set up campaigns and other tracking tools in HubSpot.

Skills Required

  • Experience in marketing, including:
    • blogging
    • website maintenance
    • social media
    • marketing automation
  • Excellent writing and problem solving skills
  • Solid understanding of SEO methodology
  • Familiar with best practices in inbound marketing
  • Excellent attention to detail
  • Analytical

Bonus points for the following

  • Experience using Google Analytics. (Google Analytics certified).
  • Experience using Hubspot. (Hubspot Software and/or Inbound Marketing certified).
  • Experience using Moz. (Moz SEO certified).

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