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Email Engagement Campaign Specialist

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Website Wikimedia Foundation


  • 👪 Family-Friendly 👪
  • 💡 Entry to Mid-Level 💡
  • 🇺🇸 Anywhere in the U.S. 🇺🇸
  • 💲Competitive Salary and Perks💲


The Email Engagement Campaign Associate (EECA) will be responsible for managing and producing email campaigns to engage the Wikimedia Foundation’s global donor base with communications throughout the year, and to cultivate new lists of non-donors. Our email list represents people in over 25 countries and 20 languages, who all love Wikipedia. In keeping with the Fundraising team’s culture of multivariate testing, the EECA will experiment and report on different tactics for engaging this list, developing campaign strategies that will be appropriate across many cultures. This role entails the management of many moving parts, from translation, to creative strategies, to email and web design, to analytics, requiring both creativity and technical competency. The EECA will work with our analyst and senior managers to increase market understanding, improve donor retention and conversion rates, and contribute general improvements to the Wikimedia Foundation’s fundraising program.

We’d like you to do these things

  • Design new email engagement tracks, such as newsletters, advocacy, and welcome campaigns, to maximize donor conversion, minimize unsubscribes, and drive long-term donor retention.
  • Track and report on key performance indicators, documenting successful strategies and changes in engagement rates over time.
  • Generate creative content and test variants, from content strategy to email production. Work closely with the global campaign manager and copywriters to ensure our constituents are provided with high quality, error free messages optimized in their own language and culture and tested for compatibility across all major email clients.
  • Assist production and campaign associates in producing and sending email content, both related to engagement campaigns and programmatic initiatives.
  • Work closely with managers and senior managers on the team to improve processes, optimize messages, analyze results and drive our iterative A/B testing program.
  • Utilize market research, surveys, data analysis and reporting to develop a deep understanding of the Wikimedia Foundation’s fundraising strategy and propose how it can evolve over time.

We’d like you to have these skills

  • 3+ years of related experience, ideally in digital fundraising and/or email campaign management
  • Excellent project management skills and attention to detail
  • Familiarity with, if not proficiency in, CSS and HTML for email
  • Collaborative and highly creative self starter with excellent interpersonal skills.
  • Analytical mindset and experience summarizing findings from data into reports using narrative, tables, and graphs.
  • Excellent verbal and written communication skills in English and an editorial mindset
  • Ability to work in an open, transparent and collaborative environment
  • Ability to adapt quickly and easily to changing requirements in a data driven, fast-paced, tech based non-profit organization

And it would be even more awesome if you have this

  • Experience with A/B and multivariate experiments
  • Experience working with remote teams
  • Previous international or localization experience
  • Knowledge of multiple languages

About the Wikimedia Foundation Fundraising Team

We are proud of the fact that Wikipedia and the Wikimedia Foundation are sustained by donations averaging about $15, thanks in part to the work of the Online Fundraising Team which has championed this small-dollar model. Our team is committed to the rigorous application of controlled content testing to readers on Wikipedia and to an email list of around 17M supporters, backed up by in-house international payment processing systems and year-round donor services support staff. In partnership with volunteer editors, contributors, and translation experts, we strive to provide a localized, optimized giving experience for users of Wikipedia in over 25 countries around the world.

Our goal is to inspire Wikipedia’s readers to donate through passionate, honest articulations of the Wikimedia movement’s core values of transparency, independence, and knowledge equity. Our focus is on raising required revenue while promoting the health and growth of the Wikimedia movement’s diverse communities. We are a remote team with members in 4 continents, and welcome people across all timezones.

Join us and test your creativity and technical proficiency.

The Wikimedia Foundation is…

…the nonprofit organization that hosts and operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge, free of interference. We host the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive financial support from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

The Wikimedia Foundation is an equal opportunity employer, and we encourage people with a diverse range of backgrounds to apply

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