Email & SMS Marketing Manager

TLDR: We’re seeking an Email & SMS Marketing Manager for a sleep-focused e-commerce company (full-time, fully remote, Europe/Asia timezone)

We’re looking for a Strategic Email & SMS Marketing Manager to plan, manage, and execute email and SMS campaigns, analyze their performance, and optimize results over time. Your role will involve close collaboration with creative, marketing, and operations teams to drive and improve our key email & SMS revenue metrics while maintaining strong deliverability. If you're a strategic thinker with a knack for data-driven decision-making, have experience driving revenue via email and SMS (ideally via Klaviyo and Postscript, respectively), and are eager to take on a role with significant impact, we'd love to connect.

This role is fully remote and requires you to work in either Europe or Asia time zones. Benefits are outlined in detail below.

NOBODY LIKES JOB HUNTING, BUT THERE’S A REASON WHY YOU’RE HERE...

Maybe you’re sick of office politics and layers of bureaucracy and crave the support of a team who’s got your back -  without hidden agendas.

Maybe you’re overworked and underappreciated and want to be somewhere that prioritizes both your rest & output, and rewards you based on results rather than hours.

Or, maybe you’re just feeling stuck with your career and are looking for the right environment to excel and get to the next level.

Whatever your reasons, it’s exhausting and demoralizing to push back against a culture that doesn’t fit you.

We get it. We know how you feel.

That’s why we do things differently.

HOW ARE WE DIFFERENT?

Take a look at the short 2-minute video below. This is who we are as a company and team:

https://youtu.be/5PD5tHpfpHY

And these are our 7 core values:

https://www.vansburg.com/values

If you can relate to what we’re about, this could be an amazing opportunity for you. 

IS THIS YOU?

We’re looking for an Email & SMS Marketing Manager who’s strategic, analytical, and driven by results.

We need someone who:

• Is strategically minded, seeing the big picture and conceptualizing projects and campaigns that align with business objectives and drive performance of our key email & SMS revenue metrics. 

• Is adept at mapping out and managing email & SMS campaigns from ideation to execution, fully understanding their structure and ensuring the final deliverables meet our goals.

• Is confident communicating with our internal creative team and marketing team to deliver finalized campaign assets.

• Has an appreciation and understanding of the importance of data in making decisions. Is comfortable diving into campaign analytics to gauge performance.

• Is resourceful in looking through our past campaigns to find different ways of boosting performance and optimizing future campaigns.

• Is tech-savvy enough to navigate marketing platforms like Klaviyo and Postscript with ease, and understands the technical aspects of email and SMS marketing, from segmentation to automation.

• Is always on the lookout for new ideas and trends in email and SMS marketing, and eager to test and refine strategies to improve campaign effectiveness.

• Is a self-starter, when given resources & training, can get things done without hand-holding.

• Is tech-savvy, resourceful, and comfortable with online work. 

• Has some experience using Klaviyo (email) Postscript (SMS).

• Someone who has 3+ years working experience in email & SMS marketing.

• Is a native English speaker and competent in writing, in order to craft email messages and sequences occasionally without the copywriting team's help. 

You should also have these attributes:

*You have an analytical mind

You have a keen eye for data and can translate insights into actionable strategies. Your decisions are always backed by data, and you have a strategic approach to every campaign, aiming for continuous improvement.

*You’re a proactive problem solver

You don’t wait for instructions. You’re always looking for ways to add value, solve problems, and enhance campaign effectiveness. You take initiative and are comfortable with autonomy, driving projects forward with minimal guidance.

*You have superb attention to detail

You are someone who pays attention to every little detail – not only in your work but in everything you do. This is a must-have for this position and a fundamental core value at Vansburg.

*You can get things done

Training and resources will be provided in your journey, but ultimately you can take on a project and get things DONE. You are resourceful, goal-driven, creative, persistent, and can accomplish objectives without much hand-holding.

*You can handle pressure in a fast-paced environment

This position can be demanding, with multiple responsibilities and tight deadlines - especially over launch periods and key sales events. We’re looking for someone who can handle the pressure and thrive in this type of environment.

*You are proactive and eager to take on responsibility

In a small business environment, things come up, and problems need to be solved. If you are the kind of person who sits back and thinks “That’s not my responsibility,” then please don’t apply.

*You genuinely care about people

If you are the kind of person that genuinely cares about others, and you give generously of your time and energy to helping others, we’ll be happy to have you around.

HERE’S WHAT THE ROLE INVOLVES:

• Develop and execute comprehensive email and SMS marketing campaigns from start to finish. This involves planning, segmenting, targeting, and scheduling to ensure optimal reach/deliverability and maximum conversions.

• Occasionally write email messages and sequences without the support of our copywriting team to rapidly test and improve our campaigns.

• Work closely with various team members, including the marketing, creative, and product teams, to ensure a cohesive approach to campaign development and execution. You will act as a bridge, coordinating efforts and ensuring alignment with overall marketing objectives.

• Employ a data-driven approach to analyze campaign performance, leveraging insights to optimize future campaigns. You'll be responsible for key email and SMS marketing metrics, continuously seeking ways to improve engagement, conversion rates, deliverability, and overall channel effectiveness.

• Gain deep knowledge of our marketing platforms (Klaviyo for email and Postscript for SMS) and stay abreast of the latest trends in email and SMS marketing, bringing innovative ideas to the table. You'll conduct A/B tests to explore new strategies, subject lines, content formats, and segmentation approaches to enhance campaign performance.

• Leadership potential: While immediate management of direct reports isn’t a prerequisite, the capacity to grow into a leadership role, overseeing a team or external collaborators, is desirable.

WHO WE ARE & WHAT DRIVES US:

Vansburg is the parent company of several category-winning consumer product brands, including Manta Sleep.

You can find out more about our brands at: http://vansburg.com and http://mantasleep.com.

Here are the beliefs that drive everything we do:

• We believe office politics are destructive, small-minded, and evil.

• We believe in fostering cooperation rather than competition.

• We believe in open and transparent communication.

• We believe in showing appreciation and gratitude every day.

• We believe the best ideas should win - not who the ideas came from.

Who better to describe our work culture than our team members? Here’s what some of them have to say:

“My favorite thing about working at Vansburg is the flexibility it offers. We have control over our projects, our learnings, and our work time, which is truly a blessing. ” - Daisy 

“We are trusted to get our jobs done however we want to with no micromanagement. I believe this kind of autonomy is rooted in trust. Trust in us to get things done, and trust in knowing that we have the right person for the job.” - Lia

“A culture of mutual respect and safety - we're encouraged to share ideas freely and speak up when we have a different POV, and I think that's very healthy.” - Nadia

LET’S TALK DETAILS: YOUR COMPENSATION, BENEFITS & GROWTH OPPORTUNITIES

Role & compensation:

• Hours: Full-time

• Location: Anywhere / fully remote

• Full Time: You’ll join our team as a long term, full time independent contractor (1099)

  • You’ll need to work during Europe or Asia time zones, as that’s when our team members are online.

Benefits:

• Bonus Program. Paid quarterly with the achievement of KPIs.

• Open & Transparent Workplace. Information is shared with everyone, and team members develop the courage to be honest with each other.

• Ownership of Your Work & Creativity. Your team lead defines the objective and you figure out how to get there. No micromanagement.

• No Office Politics. No Bureaucracy. Office politics are evil. We hate them as much as you do.

• Training Resources & Continual Development. Want to take a course to level up? Let us know. Continual learning is a core focus for all team members.

Growth opportunities:

Your career development will be supported in 3 primary ways at Vansburg:

1. Autonomy - your team leader defines the goal, you decide how to get there.

2. Learning - you will be given regular training and support for whatever else you want to learn.

3. Strength - we believe in maximizing your strengths rather than improving your weaknesses, so your role can be adjusted to leverage what you’re naturally good at.

EXCITED TO APPLY?

If so, we want to talk to you!

***Please ONLY apply using the apply now button:***

Manta Sleep asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Manta Sleep directly.