Demand Generation Specialist

At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Are you excited to test and launch new demand generation programs? Do you thrive working cross-functionally to hit full funnel targets? We’re seeking a Demand Generation Specialist to help build programs towards marketing pipeline targets and new user acquisition. In this role, you’ll be responsible for developing and executing quarterly strategic plans. You’ll be responsible for creating programs that directly influence both the lead, user, and account funnels, generating demand and pipeline for our sales-led and self-service business. You will work with cross-functional teams like product, sales, and marketing to achieve pipeline and revenue objectives. If you have a data-driven mindset and are exceptionally skilled at working in an innovative, fast-paced environment, this role is for you.

This is a remote role open to candidates located in Canada.

What You’ll Work On

• Create strategic demand generation plans and execute against them to meet pipeline, revenue, and user growth goals

• Work with a group of cross-functional marketers to build engaging programs to achieve quarterly plans 

• Work with various internal and external teams to create messaging and communications that align with common goals

• Leverage channels such as advocate referrals, in-person/virtual events, paid media, and email to drive demand generation

• Write content to support demand generation emails, ads, and campaigns 

• Measure the performance of marketing programs and assess against goals

• Evaluate potential programs alongside leadership

• Work with key internal teams and external channels to collaborate on strategic initiatives, identify influencers and partnerships, and promote Vidyard solution

What You’ll Bring to this Role and Your New Team

• A minimum of 2 years experience as a marketing specialist, or demand generation specialist in B2B software

• Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently

• Experience working closely with sales and partner teams

• Experience working with a Salesforce and/or equivalent CRM systems, webinar platforms, and reporting softwares such as Looker or Power BI

• Hands-on experience project managing initiatives from start to finish

• A strong knowledge on demand generation best practices. You consistently invest in upskilling and learning about trends in the industry

• An attention to detail that is second to none

• An ability to work effectively under tight deadlines and manage projects independently

• Strong communication and cross-functional collaboration skills

• A desire to provide strategic direction and build programs from start to finish

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay

• Comprehensive, flexible benefits on day one*

• Wellness allowance to spend on what's important to you 

• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life

• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*

• Allowance to support your ongoing growth and development

• Parental leave top-up

• Paid volunteer hours

• Employee resource groups to empower and drive change at Vidyard and in our communities

• RRSP match*

• Stock options

• Flexible holiday program

• Home office stipend 

• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

*Benefits described are Canadian specific, if you’re located in another country our People team will speak with you about localized benefits for you.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com.