Demand Generation Manager

We are hiring a Demand Generation Manager to join our digital marketing team. Since we are a small team, the role will offer variety - including PPC, funnel building, email automation, data analysis, and a seat at the table for overall marketing strategy. You will work closely with our Growth Marketing Manager and the owners of the business.

Who we are

Our product helps health & wellness practitioners reduce paperwork, and stay organized, and ultimately we free up their time so they can spend more time with clients and less time managing administrative tasks. 

We are bootstrapped, product-led, and profitable. Officially, we’re based in Toronto, but each of us works remotely (and always has). 

What you’ll do

This role is weighted towards technical/analytical responsibilities, which include:

PPC

• Create, execute, and manage paid customer acquisition across different search and social channels

• Be hands-on daily, managing and fine-tuning campaigns, testing optimal bidding strategies, expanding and negating keywords, exploring growth opportunities, and optimizing performance to meet KPIs 

• Conduct A/B testing and identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts 

Lead Generation

• Work with the marketing team to create and execute new lead generation strategies

• Build out new inbound TOFU, MOFU, and BOFU funnels

• Monitor and optimize the performance of lead generation strategies

Data Analysis

• Pull, manipulate, and report on campaign and channel data to develop actionable insights for both paid and free channels

• Utilize web analytics and attribution platforms to measure and lift performance

What you’ll need

The following experience is relevant to us:

• 4+ years of experience in a demand generation/marketing role

• Experience working with a B2B SaaS company

• A strategic mindset that allows you to take the numbers/results and come up with action items to move the needle forward little by little

• Excellent communication skills with high energy and a great attitude

• Excellent organization skills and the ability to manage your own workload

Benefits

• Vacation: 3 weeks vacation & 10 public holidays

• Professional development budget available 

Why join us

• We are bootstrapped and profitable (so no VC pressure to grow at all costs)

• Our job offers come with an option to work a 4-day workweek

• We are fully remote, always have been, and lean into its advantages (i.e. go grocery shopping during the day if it makes your life easier)

• We value autonomy. So we’ll set the goals together and you’re in control of how to meet them, with team members available for support along the way

• We’re a company with a meaningful purpose. We are here to take the stress out of running an allied health business. Our goal is for our community’s healthcare providers to be happy, and healthy, and achieve career longevity

ClinicSense asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact ClinicSense directly.